Scaling the Awesome

When we start working with you, a new client, I really hope I can help you do way more of that great thing you do. I've worked on plenty of projects where we've had an impact at the core product level, but my job is never as exciting as when that core is already tight. Then I just get to help them do more of it.

In New Zealand, our unsung hero is the owner-manager and his SME. One of the major roadblocks to growth that these organisations face is that their best salesperson is often the owner, or an equally singular senior partner. They usually can't explain why, but when they're in the room, the deals tend to close. Why? Because they're awesome.

I love to help scale the awesome.

Bottling the goodness that is the thing you already do, and helping get it into more people's hands is really where it's at for me. To try and figure out all the little bits of genius that have got you closing deals already, that super intimate understanding of all the different boxes your customers fit in to, that perfect simplification of why your product is great... the exact thing that particular customer needs to hear in that moment.

Why do I love helping you do more of that?

Because you're awesome.